Workplace poster campaign for WASP

Domain have been commissioned to develop a series of employee awareness messages conveying the fact that we are all getting more exercise than we might think!

The surreal photographic images and sporty copy are being designed to ask 'How would you like something that is free and can ensure your body and mind
stay healthy and help to prevent the onset of illness'.

Its available around everyone all the time and the designers are using situations with objects in juxtaposition to illustrate that exercise naturally occurs everyday in lots of things we already do. Domain have also developed a strapline to link campaign materials and communicate the core proposition that adults should aim to do at least 30 minutes of moderate physical activity most days of the week.

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