Hassle free Christmas shopping

Domain have won an exciting internet assignment working with UK market leader in lights, trees and decorations. The project demands an innovative approach to ring fence the brand from its core retail areas and enable it to occupy a new 'space' online.

A brand new concept for lovers of everything Christmassy is the answer. Domain identified that the few weeks immediately before 25 December usually become the season for an annual battle on the high street and instead has set out to create an oasis of calm to position the client with a 'Relaxing' style; a sense of ease and festive joy.

The fully functioning ecommerce platform is due to be in place early 2009 in plenty of time to be optimized and carefully fine tuned for the next Christmas push. A B2B web interface also forms part of Domain's brief.

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