Sheridan hands Domain a dream job

The bed linen brand first began its relationship with the Bristol agency late last year.

Domain has now been commissioned to review and create Point of Sale material for primary customer communication. The brief is to explain key product benefit messages and to aid navigation around its 45+ concession stores.

Like many in the retail sector Sheridan will be running an increasing number of special promotions or offers so it is likely that the design solution will include both shelf hanging components and a new format piloted by Domain which have been nicknamed 'bed toppers'.

The scheme is expected to roll out over the next few months.

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