Mr Ben's Supplies choose convenience

Domain has been commissioned to start work this month on a branding overhaul and packaging scheme for the Swindon-based pet specialist.

Mr Ben's pride themselves on producing the finest quality foods and treats for a wide range of pets and small animals. They sell primarily through local shops and convenience outlets and have a product portfolio in excess of 100 lines. Whilst it is too early to suggest what form the final design solutions will take it is anticipated that positioning will revolve around the easy, friendly and highly convenient aspects of the company approach.

The agency is underway with a refresh of the brand image and initial strategic review to determine how colour codes and categories will be applied.

As part of a year long contract a new website will also be developed and a door drop campaign to launch counter sells and home delivery services under the banner of Mr Ben's Direct.

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