BSQ at home in House of Fraser

Great exposure and positioning for Bsq Natural Couture at House of Fraser APOTHECARY press launch. There was a fantastic turnout including journalists from Vogue, Elle, InStyle, Marie Claire, Tatler, Cosmopolitan, Woman & Home, Red, Easy Living Glamour and She! BSQ was very admired and most people were aware of the brand.

 

[Also the lower photograph shows BSQ taking pride of place in Milan at the flagship Sephora store]

Some snippets of press coverage…

Vogue online
"Today we had a sneak preview of Apothecary, a new concept in beauty shopping about to launch at House of Fraser. It's all stripped wood flooring, chandeliers and vintage perfume bottles, and it will be selling a selection of niche and exclusive brands sourced the world over, including Deborah Lippmann's nail polishes, Body America's quirky body care and delectable MOR lip balms."


Fashion Foie Gras
"This evening I was given a glimpse at a new beauty emporium opening at House of Fraser  named Apothecary.  If I bought only based on interior decoration I would never shop in another beauty store nationwide. You want supreme decor, you'll find it here. But here's the better news. It's not just magical inside the store...magic is found in the bottles, boxes, jars and tubes sold in the Apothecary."

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