Driving a great roadshow solution

Domain recently joined the approved supplier list for Black & Decker and were immediately called upon to deliver the construction of a competition unit for their traveling promotion.

The brief was to create a clone of a similar item previously used by sister brand Dewalt. It had to incorporate an LED stop clock, a slot for removable timber, a tray for screws and a drill holder. With the practical and functional aspects under control Domain then set about producing attractive graphics to clad the front and sides – and all this in two working weeks!

On the first day of the event the client had nearly 80 direct participants step up to the 'Challenge' with countless others (albeit slightly more nervous and reluctant people) either talking about it, coming to see it, or at the very least being made aware of the Black & Decker brand as a result of its presence.

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