Men's grooming in the net

Mitre presented a great creative opportunity when licencing its sports brand to a cosmetics house, who gave us the brief to create a new 'lads' range.

Established in England in 1817, Mitre is recognised as the world's first supplier of footballs. Leading the way internationally in the manufacture of balls, boots and accessories for football, rugby, netball and cricket, it continues to push the boundaries of sporting technology. This is the brand's first foray into the world of toiletries.

---