Rarely does a project come along which is so unique - and a product with the potential to set it's category alight. Ammique works unlike anything else we'd seen before; engineered to tick all the boxes for perfect slumber! It's an ingenious suspension system which has been designed to hold you in the perfect sleeping position regardless of your weight, shape and movement.

When this client first met with us we were completely inspired but the challenge was to convey a diverse set of marketing concepts and develop a new language to describe this 'sleep solution' (way outside most consumers usual frame of reference).

An ongoing body of work includes:

• DVD presentation
• Sleep standards
• Brand identity framework for inhouse designers to follow 
• PR templates and core collateral
• Show guides and display materials