With a high profile and well established slice of the UK fireplace market this client acquired a cooker brand in need of a fresh injection of energy. Their strategy was to use it as the vehicle to launch a feature-rich range cooker family (combining their technical innovation and distribution strength to compete with the likes of market leader AGA). 

Literature styling by Domain helped them do just that and initial feedback from within the industry suggested that the big names saw Redfyre as a credible threat!

Redfyre is part of the Stovax Group whose products include Godin semi-professional cookers, Stovax & Gazco fires & stoves and Original Style natural stone, ceramic, glass and mosaic tiles.