There's fierce competition in the business of roof space conversion but often services are offered by general builders and developers, so our client wanted to distinguish itself by being positioned as a trusted specialist (rather than the jack of all trades).

Pre-sale literature for use when quoting for new projects was first on the agenda but as we developed a fresh, more aspirational 'lifestyle' look it became apparent to the client that their corporate identity was out of step. Domain conducted a short review to arrive at a new signature - maintaining the colour palette and its hallmark 'sky blue' accent.

The design is in the process of implementation across company vehicles, workwear, stationery and building signage.

www.skyloft.co.uk